“Transcends the boundaries of the conventional. A politician, but also an author, sociologist, communicator, musician, and eternal learner. Recognized for a unique approach to topics such as well-being, happiness, and personal and organizational development.”
The ACASO brand logo was developed to reflect modernity, elegance, and a deep connection with nature. The visual identity balances symbolism and sophistication, conveying the brand’s core values: well-being, mindfulness, and personal transformation. Concept: The design is anchored by two iconic elements: a lighthouse and a stylized root. The lighthouse symbolizes guidance and illumination on the path to self-discovery, while the root represents the brand’s intrinsic connection to nature, highlighting its capacity for transformation and growth. This symbol was designed to be dynamic, evolving into different forms, such as a tree or a rectangle, symbolizing the brand’s adaptability and evolution. Typography and colors: The typography used for “ACASO” and “Transform :: Arte” was carefully chosen to complement the visual identity, adding a touch of modernity and clarity. The earthy tones convey strength and reinforce the connection with nature, aligning with the brand’s well-being values. Versatility: The logo was created with adaptability in mind, functioning effectively across various contexts, from printed materials to digital platforms. The harmonious interaction between text and symbol creates a unique and memorable visual language, capable of conveying a strong and clear message, ensuring that the logo stands out in any application.
Branding, Graphic Design
