dentity for Life Stories and Well-Being
For the development of the “Conversas do ACASO” podcast logo, the goal was to create a unique and independent visual identity that would distinguish the podcast as its own brand, separate from the ACASO brand, while maintaining a subtle connection through design elements. Concept: The logo was developed based on the concept of “informal and accessible conversations,” reflecting the essence of the podcast, which explores topics such as well-being, new experiences, life stories, and change. The choice of colors and typography was made to convey energy, accessibility, and professionalism, while maintaining simplicity that resonates with the target audience. Design elements: The microphone icon inserted into the letter “O” symbolizes the act of speaking and listening, which are central elements of a podcast. The combination of a bold, modern typeface with a vibrant yellow color aims to capture attention and convey the idea of dynamic and engaging conversations. Versatility: The visual identity was designed to be flexible, allowing it to be applied across various formats and platforms, from podcast app thumbnails to promotional banners. Color variations (yellow background and black background) were created to ensure optimal readability and visual impact in different contexts. Outcome: The result is a logo that clearly encapsulates the mission of the “Conversas do ACASO” podcast, ensuring a strong brand presence and easy visual identification.
Branding, Graphic Design
